The company was founded on 2 May 1989, under the name Ürümqi Guanghui Industry and Trade Company by , a former captain in the who had left military service a year before. Initially, Sun opened a restaurant that served fresh seafood imported daily from the coast. Historian says that sources vary as to where he got the funds for his business. Not only was fresh seafood a novelty in Ürümqi, it was favored by government an. [pdf]
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